If you plan on seeing your business survive and have a chance at growing than you are definitely going to need an online presence. Almost every business that sells some sort of product or service needs a virtual store, not only because of the fact that a significant portions of customers have begun preferring online buying over more traditional methods, but also because of the fact that, if you manage to run a virtual store correctly, you can gain a huge advantage over your competition.
Ecommerce is something that every business needs to focus on, however, setting up an online store is not as easy as it sounds. Businesses face a diverse range of problems when they setup their stores online, many of which result in their customers running away from them. Studies show that most Ecommerce stores fail to convert potential customers into sales due to the “abandoned cart” phenomenon. When a customer is shopping online, the user friendliness and responsiveness of a website directly affect a customer’s decision to buy, businesses with well-designed websites sometimes still have trouble with sales as customers place items in their carts but then leave the website before actually completing their transaction.
This behaviour results in a customer’s cart becoming abandoned and a potential sale going down the gutter, what causes this? Mostly bad performance from your Ecommerce platform’s side. An Ecommerce platform that is not designed properly or lacks optimization will be unresponsive and hard to navigate, increasing the chances of a customer becoming frustrated and leaving their purchase. This is why you must have a reliable Ecommerce platform on your side, like Magento, being optimized and integrated into your website by a capable magento development team that knows what it is doing. Coherent Software is your best bet for superb Magento services in the Northwest.